The Voice App

Ford Sponsorship

Background

Promote both ‘The Ford Voice App’ and Ford’s safety features to viewers of ‘The Voice’ via a 15 second web-content series.

Insight

With the ‘The Voice App’ the everybody had the power to change the outcome of The Voice. The same way Ford's affordable vehicles give the latest technology to the many.

Idea

Who says power and the latest tech should only be in the hands of the few?

Voice App Series

These 15 second pieces of content were served to users of The Voice App and people viewing 9MSN content as pre-rolls. They communicated the benefit of using the App; giving you the power that only the judges had.

 

Voice App Series – Ford Features

These 15 second pieces of content were also served to the same audience, but communicated the feature benefits you get from Ford cars.