Mazda Assured

Background

Mazda wanted to introduce a finance program to provide a consistent offering to new car buyers at every dealership.

Insight

While Mazda doesn’t have any experience in finance, it has over 60 years of experience transporting Australian drivers and families and building last memories.

Idea

Let’s demonstrate how we’ve been in Australian’s lives over the past 60 years, encouraging them to 'Continue The Journey' with Mazda Finance

This campaign was created with John Pantzopoulos (Art Director)

Launch Film

The launch film stood out from the direction that’s normally taken with car ads. This was less about features and front-three quaters, and more about demonstrating the way Mazda has been a part of some of people’s most cherished moments. Our goal was to create an emotive piece that acted as a metaphor for the assurance Mazda was bringing to the world of car finance, that we launched on both TV and Cinema.

Supporting Assets

We then rolled out an integrated social and out of home campaign to further reinforce the message of a shared journey with Mazda, whilst explaining the finer details of the finance offering.