Long After the Sale
People thought Ford was leaving Australia once manufacturing ceased. Our task was to promote a retail offer aimed at assuring them Ford's not going anywhere.
Plenty of auto brands that are happy to sell you a car, but don’t want to know you once you're off their lot.
With an extended warranty and free after car packages, Ford's going to be with you long after the sale.
This campaign was created with John Pantzopoulos (Art Director)
We created an analogy that after the ‘sale’ of the regular TV ad is over, we’re still with you by showing Ngaire talking directly to the camera as she walks off set in between takes.