We Love all Music
Put Ford in the Eurovision conversation... without any official sponsorship.
Ford vehicles feature sound systems that rival it's luxury competitors. Whatever you're playing in your car, from Nordick Goblin Metal to Spanish Funk it's a system designed for music lovers.
Demonstrate how 'Ford Loves All Music' by showing support to all the nations competing in Eurovision through creating ads in their native language and serving them in realtime.
The Plan of Attack
To really show how much Ford loved all music, we decided to speak to people in their own language. We adapted our OOH message that ‘Ford Loves All Music’ and served them to unique Facebook audiences built around nationalities, written entirely in their own language.
We tweeted and posted our support for the countries competing in real time, adapting our creative to the 52 countries that were in the running.
The finalists were announced and we congratulated the winners on the fly, by developing a winners post with 20 different variables depending on who took home the chocolates.